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Blue Salt x La Marató 3CAT ‘25
Content Creation // Photography // Public Relations and Communications // Grapich Design
With the support of La Marató de 3cat, we took part in the solidarity initiative “Som Gent de Mar”, an event that brought together clubs, organizations, brands, and volunteers from the maritime community with a shared goal: raising funds for the fight against cancer.
The event, held on December 6th, was born from the very spirit of those who live connected to the sea—people accustomed to pauses, repetition, and the unknown, who find in uncertainty a natural way to move forward. That same mindset encouraged the community to step out of its comfort zone and unite in a collective act of support and hope.
From Blue Salt School, between 10 a.m. and 12 p.m., we completed an open-water route both swimming and paddleboarding, joining forces in a journey that symbolized resilience, solidarity, and collective movement. The action was recorded and broadcast within La Marató de 3cat’s coverage, highlighting the sector’s commitment to a cause that deeply affects us.